Transform Your Marketing Strategies with SOSTAC®

Join Our Inspiring Online SOSTAC® Masterclass Series

Are you part of the community and voluntary sector looking to enhance your marketing planning skills? Join marketing expert Lydia McClelland for a 4 x half-day online training course (commencing Thursday 8 May) and become a SOSTAC® Certified Planner.

SOSTAC® is a world-renowned marketing planning framework that simplifies strategy development and execution. This interactive and practical course will help you create effective marketing strategies, avoid common pitfalls, and measure success with confidence.

Why Attend?

• Master the SOSTAC® Framework: Learn to analyse your market, set clear objectives, develop strategy, execute effective tactics, and measure performance.
• Earn a Recognised Certification: Successfully complete the 1-hour online exam* and become a SOSTAC® Certified Planner.
• Enhance Your Impact: Whether you're improving fundraising campaigns, growing awareness, or engaging your audience, this masterclass will provide the skills you need.
• Practical Takeaways: Receive a detailed masterclass workbook and SOSTAC® planning template to apply immediately to your marketing activities.

What You Will Learn

1. Analyse Your Market – Conduct a Situation Analysis to understand your current position.
2. Clarify Your Objectives – Set measurable and achievable marketing goals.
3. Develop Your Strategy – Create a roadmap to achieve your objectives.
4. Execute Tactical Plans – Leverage digital tools, social media, and email marketing effectively.
5. Avoid Common Mistakes – Learn from real-world examples and case studies.
6. Measure & Improve Performance – Use metrics to track progress and refine strategies.

Learn more www.lmc-associates.co.uk/sostac-training

Who Should Attend?

This course is ideal for professionals in the community and voluntary sector, including:

• Marketing and Communications Managers
• Fundraising and Development Officers
• Charity and Social Enterprise Leaders
• Public Relations Professionals
• Anyone responsible for marketing within a community-based organisation

Why Choose SOSTAC®?

SOSTAC® is a proven, easy-to-follow system that has been voted one of the most effective planning models in the marketing industry. By mastering SOSTAC®, you will gain clarity, confidence, and control over your marketing efforts.

Course Details & Pricing

• Delivery Method: Online via 4 x half-day sessions (online via ZOOM)
• Next Programme: May 2025 (8, 15, 22, 29 May)
• Investment: €595 /£495+ VAT (20% where applicable)
• Limited Spaces Available: Ensure a high-quality learning experience

*Please note if you wish to take the SOSTAC® Certified Planner exam there is an additional fee of £195 / c €234 payable directly to SOSTAC®

Course Dates

Our next course commences on Thursday 8 May (9.30am-12.30pm GMT) and will run on Thursday 8, 15, 22, 29 May (online via Zoom)

Course sizes are small to ensure a quality learning and training environment online

Meet Your Trainer – Lydia McClelland

Lydia McClelland is a marketing mentor, trainer, and consultant with extensive experience in helping organisations craft successful marketing strategies. She is the only licensed SOSTAC® Certified Trainer in Ireland, delivering training across the UK and Ireland.

Secure Your Place Today!

Don’t miss this opportunity to revolutionise your marketing approach. Register now to gain expert insights, practical tools, and a globally recognised certification.

www.lmc-associates.co.uk/sostac-training

www.lmc-associates.co.uk/training (for all training from LMC Associates)